Custom retention blueprint for Atelier No. 9

Turn Atelier No. 9's First Buyers into Loyal Customers.

Activate Wallefy's Apple & Google Wallet advantage and Aura AI automation to boost customer retention and revenue.

→ higher ticket per visit
Atelier No. 9
Rewards Card
4 of 6 purchases 67%
QR code
Branded counter for Atelier No. 9
Growth Opportunity
69 / 100
Recoverable ownership upside
Revenue at Risk

$75K–$162K/yr

Modeled for Atelier No. 9 · not guaranteed
Clinical retention diagnosis

3 ownership gaps the engine flagged for Atelier No. 9.

Each gap is gated on a public signal we matched. Score is the engine's confidence this gap is recoverable in 90 days.

HIGHEST IMPACT

Referral lever missing

Fans already exist on Google — no path to send a friend.

75/100 GAP SCORE
HIGH IMPACT

No loyalty engine

Your POS sees repeat customers — nothing reaches back to them.

66/100 GAP SCORE
STRATEGIC

No wallet card

Phone is where they’d carry your brand home — today, nowhere.

61/100 GAP SCORE
Diagnosed from public signals · modeled, not guaranteed
The cost of doing nothing

What happens if nothing changes?

At your current pace, this is the basket revenue walking out from one-time shoppers over 12 months.

02 The customer journey

Today they slip away. With Wallefy, every visit compounds.

Today · renting
Find youFirst visitThey leaveGone
Online marketplaces and look-alike brands you rent attention from. One purchase, then silence; you compete on price — and you pay to reach them again, every single time.

If Amazon and the marketplaces buried your listing tomorrow, who walks back into your store next weekend?

With Wallefy · owning
First visitJoin Atelier No. 9's cardFree auto-pushThey returnThey refer
Every customer lives on Atelier No. 9's branded card in Apple & Google Wallet — Repeat buyers with bigger baskets, on your brand, for $0 a message, forever.
Refine your estimates · optional

These are estimated from public signals (Google, POS, web). Adjust any value if you have better data — the leak figure updates live.

Revenue at risk / yr (live) $75K–$162K $6K–$13K/mo · every month they slip Modeled, not guaranteed
03 Your growth engine

Every channel feeds one card you own — then it brings them back, free, forever.

Acquire
Win new customers
Turn strangers into first-time customers
InstagramMeta AdsGoogleCoupon
Retain & Activate
Keep them coming back
Turn first-timers into regulars — for free, on auto-pilot
Wallet PushEmailRewards
Your lead
Expand & Refer
Grow value per customer
Turn regulars into advocates who refer + win back lapsed
Wallet PushGift Card
Your primary offerEarn a free Cashmere Sweater as you come back— the same offer runs across every channel below, tracked per source
Capture them once · then own a free channel to them forever
ANAtelier No. 9Sponsored · Reels
Free Silk Scarf on your 1st visitLearn More ↑
MEMBERS ONLY
Instagram
Instagram Paid
Free Silk Scarf on your 1st visit
✦ Aspirational hero/before-after + insider first-visit perk via Story st…
45% of budget · Cost per acquisition
ANAtelier No. 9Sponsored · Advantage+···
Free Silk Scarf on your 1st visit
Learn More
LIMITED TIME
Meta Ads
Meta Ads Paid
Free Silk Scarf on your 1st visit
✦ Limited-time first-visit deal + striking photo
45% of budget · Cost per acquisition
Google Search Paid
Free Silk Scarf on your 1st visit
✦ Exactly what they searched + a reason to act now
45% of budget · Cost per acquisition
TABLE TENT
Scan to join
Earn a free Cashmere Sweater as you come back
QR Codes
QR Codes Cross-channel
Earn a free Cashmere Sweater as you come back
✦ Scan now to start earning / claim today's reward at point of consumption
15% of budget · Scan→signup rate
Always-on free channels No ad spend — consistent presence that compounds over time
Atelier No. 9 near me
Atelier No. 9
★ 4.8 · Open now
Earn a free Cashmere Sweater as you come back
DirectionsCallSave offer ↓
Google Business Free
Scans to Wallet Pass · Free local discovery
wallefy.co/atelierno.
Join Atelier No. 9 Rewards
Earn a free Cashmere Sweater as you come back
Scan
Website / Page Free
Scans to Wallet Pass · Your 24/7 capture page
A
@atelierno.9
Link in Bio Free
Tap to Wallet Pass · Instagram, TikTok, any bio
Organic Social Free
Scans to Wallet Pass · Posts, stories, reels
The engine that pays for itself
Your free, always-on engagement engine
Every wallet download becomes a free push channel — message 5,000 or 500,000 customers for $0. Email delivers your flows; SMS layers in for time-sensitive nudges.
$0per message, forever — vs $0.03 × thousands on SMS
Wallet Push FREE · UNLIMITED
$0 · unlimited
Free + unlimited, native to the wallet card, on Aura-AI auto-pilot — scales with your list at zero marginal cost.
Email OWNED DELIVERY
free to send
Owned delivery for lifecycle flows, newsletters, and RFM-segmented offers.
SMS SUPPLEMENTAL
per message
~95% open for time-sensitive nudges (rebook, flash, reward-expiry) — layer in where it counts.
Your Aura AI runs these automatically Next-visit reminderBirthday rewardFeedback requestReferral kickoffWin-back lapsed+ 1 per RFM segment (9) + geo-push within ~100m
Aura AI auto-segments every customer (RFM) and fires the right free push from built-in templates the moment they move segment — auto-pilot you can fine-tune. · see all 9 segments
NewWelcome + nudge to the 2nd visit
GrowingNudge toward the next tier / reward
ChampionsVIP perk + a referral ask
Loyal regularsTier perks + a timely upsell
MediumKeep-warm offer to lift frequency
Needs attentionReactivation nudge before they slip
At-riskStrong win-back — high value, slipping
DoubtfulMild win-back offer
SleepingLow-cost reactivation, then rest
TrackEmail capture rateRepeat rateAvg basket
Print Your print kit · branded to you, ready to deploy

Every physical touchpoint becomes a wallet enrollment.

Each piece carries one dynamic QR that auto-enrolls every scan into Atelier No. 9 card on Apple & Google Wallet — then tracks installs, redemptions & revenue by surface.

Print-to-Digital Conversion Flow

Industry-tuned · Retail

8 ROI-proven assets, branded to Atelier No. 9

Acquire 4
Atelier No. 9 on a window
Proven ROI
Window cling Acquire
Scans to Review or Loyalty Pass
~1–5% scan, every passerby reached
Catches everyone walking past — free
Atelier No. 9 on a t shirt
Proven ROI
Staff T-shirt Acquire
Scans to VIP Pass
Staff = walking billboards, all-day reach
Your team becomes the brand
Atelier No. 9 on a postcard
Proven ROI
Direct-mail postcard Acquire
Scans to EDDM Coupon
$5.62 ROI per piece (USPS EDDM)
Mailbox-direct, every household, every time
Atelier No. 9 on a poster
Proven ROI
Poster Acquire
Scans to First-visit Offer
2–7% scan, hardest-working square inch
One wall, one ask, all day
Retain 3
Atelier No. 9 on a counter
Proven ROI
Counter card Retain
Scans to Loyalty Pass
8–18% scan, captive moment at register
They're already paying — ask now
Atelier No. 9 on a sticker
Proven ROI
Cup / bag sticker Retain
Scans to Wallet Coupon
~2–6% scan, repeat-order driver
On every takeout order, free reach
Atelier No. 9 on a magnet
Proven ROI
Fridge magnet Retain
Scans to Priority Service Pass
~5–12% scan, months on the fridge
On their fridge for months — top-of-mind on day zero
Grow 1
Atelier No. 9 on a insert
Proven ROI
Bag insert Refer
Scans to Refer-a-Friend Pass
~3–8% scan, free reach with every order
Every bag a referral channel
You never design a thing.
Auto-generated kitevery planBranded flyers, table toppers, window & mail designs with your card QR baked in — one click under any card.
Free design helpBusiness planOur designers create additional custom print pieces for you — included free on Business.
Custom designsdone-for-youBespoke design for any print product in the catalog.
QR plug-and-playevery planYour dynamic card QR drops into anything you already print — tracked + auto-enrolling.
See your complete print system — 15 pieces across 5 capture points
In-storeconvert browsers and checkout traffic
Counter Displays / Countertop CardsShelf Talkers / WobblersFloor DecalsLoyalty / Punch Cards
Packagingthe shopping bag and the unbox moment
Branded BagsThank-You / Insert CardsHang TagsCustom Packaging / Boxes
Storefrontwindow promos pull in passersby
Window DecalsStatic ClingsVinyl Banners
Handout & partnerreferral and gift-driven acquisition
Referral CardsGift CardsScratch-Off Cards
Direct mailmailbox offers and winback
Postcards
04 Your system

The 4-card system built for Atelier No. 9

Built to repeat buyers with bigger baskets, on your brand — Rewards leads, with Cashback + Gift Card + Coupon compounding it across the lifecycle.

Wallet
Points balance
500
Til next reward
Free Cashmere Sweater · 60 pts
Tier
Gold
Powered by Atelier No. 9
RETAIN Reward card · Recommended for retail

Reward points. The classic high-LTV mechanic.

Points + tier ladder. Climbs status as customer spend grows, the classic high-LTV mechanic.

01 The lead card

Rewards

Points + tier ladder. Climbs status as customer spend grows.

Mechanic
10 pts per visit → reward at 60
Proven by
Starbucks Rewards / large-retail points · 30‑50% of issued points redeemed; 20‑40% redemption breakage
Live in
~2 days
Lock-screen visibility
24/7 brand presence, every time they unlock their phone.
Free push notifications
Zero cost per message, unlike SMS at $0.03 each.
One install, lifetime presence
Persistent, not rented. They keep the pass forever.
02 Your customer ownership system

3 cards, one system — covering Atelier No. 9's full funnel.

win first visits (Gift Card) · keep them coming back (Rewards, Cashback)

RETAIN
Cashback
5% back, every purchase. Auto-tracked.
Cashback balance
$42.18
Cashback status
Bronze
Earning rate
3% back
Powered by Atelier No. 9

Visible $ banked on the lock screen. Constant return nudge with no app friction.

Install demo card
SCAN TO INSTALL Scan to install Cashback card
ACQUIRE
Gift card
Send to a friend. They install it instantly.
Gift card balance
$200.00
From
Sam
Buyer bonus
+$20
Powered by Atelier No. 9

Pre-loaded balance + gifting mechanic. Turns one customer into a viral acquisition channel.

Install demo card
SCAN TO INSTALL Scan to install Gift card
03 5 more cards available

Mix and match. Every card branded for Atelier No. 9.

Each one is a real Apple + Google Wallet pass. Swipe to browse the full library; each card scans to install on its own.

Coupon
First-visit acquisition. One-tap install.
ACQUIRE
First-visit offer
Free Silk Scarf
Expires
Dec 31, 2099
Install demo card
SCAN TO INSTALL Scan to install Coupon
Stamp card
Frequency loop. Earn-toward-reward.
RETAIN
Buy 9, get a free Cashmere Sweater
4 of 10
Install demo card
SCAN TO INSTALL Scan to install Stamp card
Membership
VIP tier. Recurring perks for top customers.
RETAIN
Membership tier
Gold
Available limits
8 visits
Install demo card
SCAN TO INSTALL Scan to install Membership card
Discount
Member-only price. Always live.
RETAIN
Member discount
15% off
Status
Gold
Install demo card
SCAN TO INSTALL Scan to install Discount card
Subscription
Recurring billing. Auto-renew, auto-rebill.
GROW
Visits remaining
7 of 10
Pack value
$150 (saves $30)
Install demo card
SCAN TO INSTALL Scan to install Multipass
Built around your signature picks — Cashmere Sweater, Denim Jacket, Leather Tote — so your Rewards rewards the products people already come back for.
See how each card actually works
Rewards 10 pts per visit → reward at 60 · modeled on Starbucks Rewards / large-retail points · 30-50% of issued points redeemed; 20-40% redemption breakage
Cashback 3% back · 3% back on every visit, auto-applied · modeled on retail store-credit / credit-card cashback · 50-70% of issued credit redeemed; 30-50% breakage on small balances
Gift Card Give $200, get $20 · $200 gift, +$20 bonus for the buyer · modeled on Starbucks breakage + holiday gifting · 6-12% breakage; 10-25% of recipients become repeat buyers with a follow-up loop
Coupon Free Silk Scarf · modeled on grocery/QSR first-visit voucher · 5-15% mass-distributed, 20-40% wallet-delivered to opted-in
05 Your campaign calendar next 3 months · modeled, not guaranteed

Your year, already planned

Atelier No. 9's season-by-season rhythm — each month's highest-leverage play, auto-scheduled to your wallet base. No blank-calendar guesswork.

JulyThis month Slow — fill it
Independence Day & summer
Win-back wave
Fill the lull — stronger win-back offer (×1.4 incentive) to your owned base.
High impact · 1 push + 1 print
August Peak season
Back-to-school
New-offer launch blitz
Capture peak demand — gift-cards & premiums over blanket discounts.
High impact · 1 push + 1 print
September Steady
Labor Day & back-to-routine
Birthday club
Compound your owned base — one free push, zero ad spend.
Solid impact · 1 push + 1 print
Busiest: Sat, Sun · quietest: weekday-mornings.
06 Projected outcomes modeled, not guaranteed
Repeat-visit rate
Today
30%
90 days
48%
Loyalty members come back more often than one-time guests — the compounding base of revenue.
Bigger baskets
Today
$324
90 days
$405
Returning customers spend more per visit once they trust the brand and the offer.
Monthly revenue from repeat customers
Today
$125K
90 days
$250K
Small repeat-rate lifts move the whole base — recovered revenue compounds month over month.
5 min Live by this weekend
  1. 1Confirm your card details
  2. 2Connect your point-of-sale / payment
  3. 3Activate the template
  4. 4Print/share the QR + save-to-wallet link
Your way · fully customizable

Smart start, infinitely yours.

This blueprint is a starting point, not a contract. Every wallet card, offer, design, channel, and campaign month is yours to swap, tune, scrap, or add — in seconds, with or without our designers.

  • Wallet cards & mechanics
  • Offers & rewards
  • Print designs
  • Channels & ads
  • Campaign calendar
  • Aura push schedule
Need help? Free design help on Business · custom designs on demand · cancel anytime.
90-day growth roadmap

From day one to day ninety — the exact sequence.

Three phases built from your engine output: launch the system, capture the first wave, compound the wins. Each phase carries the metric that proves it's working.

01 Weeks 1–2

Launch

Stand up the system

  • Launch your rewards card on Apple & Google Wallet
  • Put your QR on counter displays — every scan auto-enrolls a customer you own
  • Switch on free welcome + next-visit push (no per-message cost, ever)
TRACKFirst installs
02 Weeks 3–6

Capture

Bring new customers in

  • IG/Meta catalog ads -> first-purchase coupon -> rewards enrollment at checkout
  • Add QR Codes so walk-ins enroll on the spot
  • Aura AI auto-push: next-visit reminder + birthday reward
TRACKEmail capture rate
03 Weeks 7–12

Compound

Retain, refer & win back

  • rewards tiering -> email/SMS new-arrival drops -> cashback on reorders
  • gift-card referral: give $10 / get $10 via bag-insert QR
  • Win back lapsed customers with RFM auto-push; watch installs, redemptions & revenue per channel
TRACKRepeat rate
Why it works · what you risk
Why a wallet card out-earns email & SMS — and what it costs you to try
Wallet push
Free · unlimited
Lands on the lock screen, native to the card — no per-message cost, ever.
Email
~20% opened
Most lifecycle email never gets seen — and inboxes keep tightening.
SMS
~$0.03 / text
Great reach, but it adds up fast once you message your whole base.
No app for your customers to downloadWorks with Square, Shopify, Clover & moreCancel anytimeNo third-party tracking pixel — lives in Apple & Google Wallet
Industry benchmarks (Mailchimp 2024 · Twilio list pricing) — not Wallefy guarantees.
See the full growth playbook
Your growth playbook
⚡ Day-one quick win
Day-one quick win: reactivate the customers you already have
Import your existing list, enroll them on the wallet card, and fire a free win-back push — revenue before you spend a dollar on new acquisition.
Win-back wave → at-risk + lapsed customers (free push)VIP re-engage → dormant high-value customersReferral revival → past-happy customers bring a friendEnroll-to-wallet → re-engaged customers onto the loyalty card
💤
Dormant
90+ days silent
🔔
Aura AI fires
Win-back push
🔁
They return
Offer redeemed
Re-activated
Back in loyalty loop
Ready-to-run campaigns
Holiday gift-card driveSeasonalWin-back waveMonthlyReferral revivalAnytimeNew-offer launch blitzOn launchBirthday clubAlways-on
Borrow local trust
Borrow trust + reach from local institutions and creators — the lowest-CAC, most durable acquisition.
schoolsgymsemployersapartment communitiesrealtorsmedical networkslocal nano/micro collabsgifted experiences for UGCgive/get affiliate codes
Make this even sharper
Answer 3 quick questions about how your business actually runs — we’ll retune the whole plan to match.
Ready to own Atelier No. 9's customer relationships?
Built for retailers that own their buyers, not rent attention from marketplaces and look-alike brands. Connect your POS — about 5 minutes.
Activate Atelier No. 9's customer ownership system
No app for your customers to download · Works with Square, Shopify, Clover & more · Cancel anytime · No third-party tracking pixel — lives in Apple & Google Wallet