HIGHEST IMPACT
Referral lever missing
Fans already exist on Google — no path to send a friend.
84/100
GAP SCORE
Custom retention blueprint for Forge Strength Co
Turn Forge Strength Co's Trial Members into Committed Regulars.
Activate Wallefy's Apple & Google Wallet advantage and Aura AI automation to boost customer retention and revenue.
FS
Forge Strength Co
Membership Card
8 of 12 classes
67%
Growth Opportunity
77
/ 100
Recoverable ownership upside
Revenue at Risk
$36K–$77K/yr
Modeled for Forge Strength Co · not guaranteed
Clinical retention diagnosis
3 ownership gaps the engine flagged for Forge Strength Co.
Each gap is gated on a public signal we matched. Score is the engine's confidence this gap is recoverable in 90 days.
HIGH IMPACT
No loyalty engine
Your POS sees repeat customers — nothing reaches back to them.
80/100
GAP SCORE
STRATEGIC
Capture surfaces unused
Counter, table, and lobby do nothing for ownership today.
75/100
GAP SCORE
The cost of doing nothing
What happens if nothing changes?
At your current pace, this is the member lifetime value walking out from churn over 12 months.
02 The customer journey
Today they slip away. With Wallefy, every visit compounds.
Today · renting
Find youFirst visitThey leaveGone
Class-pass aggregators that rent you your own members. Members churn after the intro; no-shows pile up — and you pay to reach them again, every single time.
If ClassPass and the aggregators pulled your listing tomorrow, who walks back through your door next week?
With Wallefy · owning
First visitJoin Forge Strength Co's cardFree auto-pushThey returnThey refer
Every customer lives on Forge Strength Co's branded card in Apple & Google Wallet — Sticky members who keep showing up and refer friends, for $0 a message, forever.
Refine your estimates · optional
These are estimated from public signals (Google, POS, web). Adjust any value if you have better data — the leak figure updates live.
Revenue at risk / yr (live)
$36K–$77K
$3K–$6K/mo · every month they slip
Modeled, not guaranteed
03 Your growth engine
Every channel feeds one card you own — then it brings them back, free, forever.
Instagram
TikTok
Local Partnerships
QR Codes
Your wallet card
Repeat customers
Acquire
Win new customers
Turn strangers into first-time customers
InstagramTikTokQR CodesGift Card
Retain & Activate
Keep them coming back
Turn first-timers into regulars — for free, on auto-pilot
Wallet PushEmailMembership
Your lead
Expand & Refer
Grow value per customer
Turn regulars into advocates who refer + win back lapsed
Local PartnersWallet PushGift Card
Your primary offerEarn a free Unlimited Monthly as you come back— the same offer runs across every channel below, tracked per source
Capture them once · then own a free channel to them forever
FSForge Strength CoSponsored · Reels
Free Drop-in Class on your 1st visitLearn More ↑
MEMBERS ONLY Instagram
Instagram
Paid
Free Drop-in Class on your 1st visit
✦ Aspirational hero/before-after + insider first-visit perk via Story st…
35% of budget · Cost per acquisition
Smart+
LIMITED TIME
TikTok
TikTok
Paid
Free Drop-in Class on your 1st visit
✦ Native trend/creator clip ending on a this-week-only deal
35% of budget · Cost per acquisition
Local partner pick
Free Drop-in Class on your 1st visit
TRUST TRANSFER
Local Partnerships
Word-of-mouth
Free Drop-in Class on your 1st visit
✦ Co-branded members/employees/neighbors-get-X perk via per-partner QR
25% of budget · Referral rate
TABLE TENT
Earn a free Unlimited Monthly as you come back
QR Codes
QR Codes
Cross-channel
Earn a free Unlimited Monthly as you come back
✦ Scan now to start earning / claim today's reward at point of consumption
15% of budget · Scan→signup rate
Always-on free channels
No ad spend — consistent presence that compounds over time
Forge Strength Co near me
Forge Strength Co
Earn a free Unlimited Monthly as you come back
DirectionsCallSave offer ↓
Google Business
Free
Scans to Wallet Pass · Free local discovery
Join Forge Strength Co Rewards
Earn a free Unlimited Monthly as you come back
Website / Page
Free
Scans to Wallet Pass · Your 24/7 capture page
F
@forgestrengt
🎁 Earn a free Unlimited Monthly as you come back
📍 Find us
⭐ Leave a review
Link in Bio
Free
Tap to Wallet Pass · Instagram, TikTok, any bio
Organic Social
Free
Scans to Wallet Pass · Posts, stories, reels
Wallet Push
FREE · UNLIMITED
$0 · unlimited
Free + unlimited, native to the wallet card, on Aura-AI auto-pilot — scales with your list at zero marginal cost.
Email
OWNED DELIVERY
free to send
Owned delivery for lifecycle flows, newsletters, and RFM-segmented offers.
SMS
SUPPLEMENTAL
per message
~95% open for time-sensitive nudges (rebook, flash, reward-expiry) — layer in where it counts.
Your Aura AI runs these automatically
Next-visit reminderBirthday rewardFeedback requestReferral kickoffWin-back lapsed+ 1 per RFM segment (9)
+ geo-push within ~100m
Aura AI auto-segments every customer (RFM) and fires the right free push from built-in templates the moment they move segment — auto-pilot you can fine-tune. · see all 9 segments
NewWelcome + nudge to the 2nd visit
GrowingNudge toward the next tier / reward
ChampionsVIP perk + a referral ask
Loyal regularsTier perks + a timely upsell
MediumKeep-warm offer to lift frequency
Needs attentionReactivation nudge before they slip
At-riskStrong win-back — high value, slipping
DoubtfulMild win-back offer
SleepingLow-cost reactivation, then rest
TrackTrial-to-member rateChurn rateReferral rate
Print Your print kit · branded to you, ready to deploy
Every physical touchpoint becomes a wallet enrollment.
Each piece carries one dynamic QR that auto-enrolls every scan into Forge Strength Co card on Apple & Google Wallet — then tracks installs, redemptions & revenue by surface.
Print-to-Digital Conversion Flow
1. Print Asset
with QR
with QR
2. Add to Wallet
(8 Mechanics)
(8 Mechanics)
3. AI-Triggered
Push Notification
Push Notification
Industry-tuned · Fitness
10 ROI-proven assets, branded to Forge Strength Co
Acquire
4
Window cling
Acquire
Scans to Review or Loyalty Pass
~1–5% scan, every passerby reached
Catches everyone walking past — free
Poster
Acquire
Scans to First-visit Offer
2–7% scan, hardest-working square inch
One wall, one ask, all day
Staff T-shirt
Acquire
Scans to VIP Pass
Staff = walking billboards, all-day reach
Your team becomes the brand
Staff name badge
Acquire
Scans to VIP Pass
Staff = walking billboards in-store + out
Every staff interaction is a touchpoint
Retain
4
Class-pass card
Retain
Scans to Class Punch Card
20–40% scan, canonical studio retention
They scan at every class — built-in repeat fuel
Branded bottle
Retain
Scans to Member Perks
5–12% scan, daily-use dragnet
In their hand at the gym, at work, every day
Branded sweat-towel
Retain
Scans to Member Perks
6–12% scan, gym-bag dragnet every workout
In their hand at every set — months of impressions
Fridge magnet
Retain
Scans to Priority Service Pass
~5–12% scan, months on the fridge
On their fridge for months — top-of-mind on day zero
Grow
2
Rack card
Refer
Scans to Refer-a-Friend Pass
8–15% scan, highest convert per piece
Walks home in their hand
Branded tote
Refer
Scans to Refer-a-Friend Pass
5–15% scan, weekly walking billboard
They carry it everywhere — months of impressions
You never design a thing.
Auto-generated kitevery planBranded flyers, table toppers, window & mail designs with your card QR baked in — one click under any card.
Free design helpBusiness planOur designers create additional custom print pieces for you — included free on Business.
Custom designsdone-for-youBespoke design for any print product in the catalog.
QR plug-and-playevery planYour dynamic card QR drops into anything you already print — tracked + auto-enrolling.
See your complete print system — 16 pieces across 5 capture points
In-storemembers and trial visitors at the desk and floor
Counter Displays / Countertop CardsLoyalty Key TagsMirror ClingsPosters
Eventschallenges, expos and community days drive sign-ups
Retractable Banner StandsEvent SignageTable Throws / CoversBranded Water Bottles / Drinkware
Storefrontconvert curious passersby into trials
Window DecalsA-Frame Sidewalk SignsFeather / Teardrop Flags
Handout & partnerbring-a-friend referrals fuel growth
Referral CardsBusiness CardsTear-Off Tab Flyers
Direct mailnew-mover and neighborhood acquisition
PostcardsNew-Resident / Welcome Kits
04 Your system
The 3-card system built for Forge Strength Co
Built to sticky members who keep showing up and refer friends — Membership leads, with Rewards + Gift Card compounding it across the lifecycle.
Wallet
FS
Forge Strength Co
Membership card
Membership tier
Gold
Your plan
$60/mo
RETAIN
Membership card · Recommended for gym
Membership tier. The highest-LTV play.
Tier-based commitment + visit tracking. The highest-LTV play for service businesses.
01 The lead card
Membership
Tier-based commitment + visit tracking — the highest-LTV play.
- Mechanic
- Member · $60/mo
- Proven by
- gym/subscription / Amazon-Prime-style recurring
- Live in
- ~4 days
Lock-screen visibility
24/7 brand presence, every time they unlock their phone.
Free push notifications
Zero cost per message, unlike SMS at $0.03 each.
One install, lifetime presence
Persistent, not rented. They keep the pass forever.
02 Your customer ownership system
3 cards, one system — covering Forge Strength Co's full funnel.
win first visits (Gift Card) · keep them coming back (Membership, Rewards)
RETAIN
Reward points
Points + tier ladder. Climb status as you spend.
FS
Forge Strength Co
Reward card
Points balance
500
Til next reward
Free 10-Class Pack · 60 pts
Tier
Gold
Points + tier ladder. Climbs status as customer spend grows, the classic high-LTV mechanic.
ACQUIRE
Gift card
Send to a friend. They install it instantly.
FS
Forge Strength Co
Gift card
Gift card balance
$200.00
From
Ryan
Buyer bonus
+$20
Pre-loaded balance + gifting mechanic. Turns one customer into a viral acquisition channel.
03 5 more cards available
Mix and match. Every card branded for Forge Strength Co.
Each one is a real Apple + Google Wallet pass. Swipe to browse the full library; each card scans to install on its own.
Stamp card
Frequency loop. Earn-toward-reward.
FS
Forge Strength Co
Stamp card
Buy 9, get a free Intro Week
4 of 10
Coupon
First-visit acquisition. One-tap install.
FS
Forge Strength Co
Coupon
First-visit offer
Free Unlimited Monthly
Expires
Dec 31, 2099
Cashback
5% back, every purchase. Auto-tracked.
FS
Forge Strength Co
Cashback card
Cashback balance
$42.18
Cashback status
Bronze
Earning rate
5% back
Discount
Member-only price. Always live.
FS
Forge Strength Co
Discount card
Member discount
15% off
Status
Gold
Subscription
Recurring billing. Auto-renew, auto-rebill.
FS
Forge Strength Co
Multipass
Visits remaining
7 of 10
Pack value
$150 (saves $30)
↳Built around your signature picks — Unlimited Monthly, 10-Class Pack, Personal Training — so your Membership rewards the services people already come back for.
See how each card actually works ▾
Membership
Member · $60/mo
Rewards
10 pts per visit → reward at 60
Gift Card
Give $200, get $20
05 Your campaign calendar next 3 months · modeled, not guaranteed
Your year, already planned
Forge Strength Co's season-by-season rhythm — each month's highest-leverage play, auto-scheduled to your wallet base. No blank-calendar guesswork.
JulyThis month
Slow — fill it
Independence Day & summer
Win-back wave
Fill the lull — stronger win-back offer (×1.3 incentive) to your owned base.
August
Slow — fill it
Back-to-school
Win-back wave
Fill the lull — stronger win-back offer (×1.3 incentive) to your owned base.
September
Peak season
Labor Day & back-to-routine
New-offer launch blitz
Capture peak demand — gift-cards & premiums over blanket discounts.
06 Projected outcomes modeled, not guaranteed
Repeat-visit rate
Loyalty members come back more often than one-time guests — the compounding base of revenue.
Bigger tickets
Returning customers spend more per visit once they trust the brand and the offer.
Monthly revenue from repeat customers
Small repeat-rate lifts move the whole base — recovered revenue compounds month over month.
5 min Live by this weekend
- 1Confirm your card details
- 2Connect your booking system
- 3Activate the template
- 4Print/share the QR + save-to-wallet link
Your way · fully customizable
Smart start, infinitely yours.
This blueprint is a starting point, not a contract. Every wallet card, offer, design, channel, and campaign month is yours to swap, tune, scrap, or add — in seconds, with or without our designers.
- Wallet cards & mechanics
- Offers & rewards
- Print designs
- Channels & ads
- Campaign calendar
- Aura push schedule
Need help? Free design help on Business · custom designs on demand · cancel anytime.
90-day growth roadmap
From day one to day ninety — the exact sequence.
Three phases built from your engine output: launch the system, capture the first wave, compound the wins. Each phase carries the metric that proves it's working.
Launch
Stand up the system
- Launch your membership on Apple & Google Wallet
- Put your QR on counter / window — every scan auto-enrolls a customer you own
- Switch on free welcome + next-visit push (no per-message cost, ever)
Capture
Bring new customers in
- intro-month offer (IG/Meta) -> membership enroll -> onboarding 90-day habit
- Add QR Codes so walk-ins enroll on the spot
- Aura AI auto-push: next-visit reminder + birthday reward
Compound
Retain, refer & win back
- membership -> check-in streak rewards -> churn-save (billing-fail + lapse) winback
- member-get-member: reward after invitee joins + first check-in
- Win back lapsed customers with RFM auto-push; watch installs, redemptions & revenue per channel
Why it works · what you risk
Why a wallet card out-earns email & SMS — and what it costs you to try
Wallet push
Free · unlimited
Lands on the lock screen, native to the card — no per-message cost, ever.
Email
~20% opened
Most lifecycle email never gets seen — and inboxes keep tightening.
SMS
~$0.03 / text
Great reach, but it adds up fast once you message your whole base.
No app for your customers to downloadWorks with Mindbody, Glofox, ClubReady & moreCancel anytimeNo third-party tracking pixel — lives in Apple & Google Wallet
Industry benchmarks (Mailchimp 2024 · Twilio list pricing) — not Wallefy guarantees.
See the full growth playbook
Your growth playbook
⚡ Day-one quick win
Day-one quick win: reactivate the customers you already have
Import your existing list, enroll them on the wallet card, and fire a free win-back push — revenue before you spend a dollar on new acquisition.
Win-back wave → at-risk + lapsed customers (free push)VIP re-engage → dormant high-value customersReferral revival → past-happy customers bring a friendEnroll-to-wallet → re-engaged customers onto the loyalty card
💤
Dormant
90+ days silent
→
🔔
Aura AI fires
Win-back push
→
🔁
They return
Offer redeemed
→
⭐
Re-activated
Back in loyalty loop
Ready-to-run campaigns
Holiday gift-card driveSeasonalWin-back waveMonthlyReferral revivalAnytimeNew-offer launch blitzOn launchBirthday clubAlways-on
Borrow local trust
Borrow trust + reach from local institutions and creators — the lowest-CAC, most durable acquisition.
schoolsgymsemployersapartment communitiesrealtorsmedical networkslocal nano/micro collabsgifted experiences for UGCgive/get affiliate codes
Make this even sharper
Answer 3 quick questions about how your business actually runs — we’ll retune the whole plan to match.
Ready to own Forge Strength Co's customer relationships?
Built for studios that own their members, not rent them from class-pass aggregators. Connect your booking system — about 5 minutes.
Activate Forge Strength Co's customer ownership system
No app for your customers to download · Works with Mindbody, Glofox, ClubReady & more · Cancel anytime · No third-party tracking pixel — lives in Apple & Google Wallet