Custom retention blueprint for Summit Air HVAC

Turn Summit Air HVAC's One-Off Jobs into Annual Contracts.

Activate Wallefy's Apple & Google Wallet advantage and Aura AI automation to boost customer retention and revenue.

→ more referred customers
Summit Air HVAC
Gift Card
1 of 2 visits 50%
QR code
Branded yard sign for Summit Air HVAC
Growth Opportunity
68 / 100
Recoverable ownership upside
Revenue at Risk

$22K–$44K/yr

Modeled for Summit Air HVAC · not guaranteed
Clinical retention diagnosis

2 ownership gaps the engine flagged for Summit Air HVAC.

Each gap is gated on a public signal we matched. Score is the engine's confidence this gap is recoverable in 90 days.

HIGHEST IMPACT

Referral lever missing

Fans already exist on Google — no path to send a friend.

79/100 GAP SCORE
HIGH IMPACT

Reviews lag sales

Quiet visits leave no public proof for the next prospect to find.

67/100 GAP SCORE
Diagnosed from public signals · modeled, not guaranteed
The cost of doing nothing

What happens if nothing changes?

At your current pace, this is the repeat-job revenue walking out from one-and-done customers over 12 months.

02 The customer journey

Today they slip away. With Wallefy, every visit compounds.

Today · renting
Find youFirst visitThey leaveGone
Lead-gen sites (Angi, Thumbtack) that resell you the same leads. One job, then forgotten; referrals are luck — and you pay to reach them again, every single time.

If Angi and Thumbtack stopped sending you leads tomorrow, who calls you back for the next job?

With Wallefy · owning
First visitJoin Summit Air HVAC's cardFree auto-pushThey returnThey refer
Every customer lives on Summit Air HVAC's branded card in Apple & Google Wallet — A referral engine plus maintenance repeat revenue, for $0 a message, forever.
Refine your estimates · optional

These are estimated from public signals (Google, POS, web). Adjust any value if you have better data — the leak figure updates live.

Revenue at risk / yr (live) $22K–$44K $2K–$4K/mo · every month they slip Modeled, not guaranteed
03 Your growth engine

Every channel feeds one card you own — then it brings them back, free, forever.

Acquire
Win new customers
Turn strangers into first-time customers
GoogleMeta AdsDirect MailCoupon
Retain & Activate
Keep them coming back
Turn first-timers into regulars — for free, on auto-pilot
Wallet PushEmailLocal SEOGift Card
Your lead
Expand & Refer
Grow value per customer
Turn regulars into advocates who refer + win back lapsed
Wallet PushGift Card
Your primary offer$105 for you, $105 for a friend— the same offer runs across every channel below, tracked per source
Capture them once · then own a free channel to them forever
Google Search Paid
Free AC Tune-Up on your 1st visit
✦ Exactly what they searched + a reason to act now
35% of budget · Cost per acquisition
Local SEO Owned
Free AC Tune-Up on your 1st visit
✦ High-intent landing page leading with reviews/credentials, offer as th…
20% of budget · Open & redemption rate
SASummit Air HVACSponsored · Advantage+···
Free AC Tune-Up on your 1st visit
Learn More
LIMITED TIME
Meta Ads
Meta Ads Paid
Free AC Tune-Up on your 1st visit
✦ Limited-time first-visit deal + striking photo
35% of budget · Cost per acquisition
SASummit Air HVAC
Free AC Tune-Up on your 1st visit
Scan to joinScan to claim
Direct Mail
Direct Mail In-store / print
Free AC Tune-Up on your 1st visit
✦ Personalized postcard, stacked expiring locals-only deal + dominant Sc…
20% of budget · Scan→signup rate
SASummit Air HVAC
Free AC Tune-Up on your 1st visit
Scan to joinScan to claim
EDDM Mailers
EDDM Mailers In-store / print
Free AC Tune-Up on your 1st visit
✦ We're in your neighborhood — this-week-only first-visit deal on oversi…
20% of budget · Scan→signup rate
Always-on free channels No ad spend — consistent presence that compounds over time
Summit Air HVAC near me
Summit Air HVAC
★ 4.8 · Open now
$105 for you, $105 for a friend
DirectionsCallSave offer ↓
Google Business Free
Scans to Wallet Pass · Free local discovery
wallefy.co/summitairh
Join Summit Air HVAC Rewards
$105 for you, $105 for a friend
Scan
Website / Page Free
Scans to Wallet Pass · Your 24/7 capture page
S
@summitairhva
Link in Bio Free
Tap to Wallet Pass · Instagram, TikTok, any bio
Organic Social Free
Scans to Wallet Pass · Posts, stories, reels
The engine that pays for itself
Your free, always-on engagement engine
Every wallet download becomes a free push channel — message 5,000 or 500,000 customers for $0. Email delivers your flows; SMS layers in for time-sensitive nudges.
$0per message, forever — vs $0.03 × thousands on SMS
Wallet Push FREE · UNLIMITED
$0 · unlimited
Free + unlimited, native to the wallet card, on Aura-AI auto-pilot — scales with your list at zero marginal cost.
Email OWNED DELIVERY
free to send
Owned delivery for lifecycle flows, newsletters, and RFM-segmented offers.
SMS SUPPLEMENTAL
per message
~95% open for time-sensitive nudges (rebook, flash, reward-expiry) — layer in where it counts.
Your Aura AI runs these automatically Next-visit reminderBirthday rewardFeedback requestReferral kickoffWin-back lapsed+ 1 per RFM segment (9) + geo-push within ~100m
Aura AI auto-segments every customer (RFM) and fires the right free push from built-in templates the moment they move segment — auto-pilot you can fine-tune. · see all 9 segments
NewWelcome + nudge to the 2nd visit
GrowingNudge toward the next tier / reward
ChampionsVIP perk + a referral ask
Loyal regularsTier perks + a timely upsell
MediumKeep-warm offer to lift frequency
Needs attentionReactivation nudge before they slip
At-riskStrong win-back — high value, slipping
DoubtfulMild win-back offer
SleepingLow-cost reactivation, then rest
TrackLead-to-sale rateReferral rateReview rate
Print Your print kit · branded to you, ready to deploy

Every physical touchpoint becomes a wallet enrollment.

Each piece carries one dynamic QR that auto-enrolls every scan into Summit Air HVAC card on Apple & Google Wallet — then tracks installs, redemptions & revenue by surface.

Print-to-Digital Conversion Flow

Industry-tuned · Home Services

9 ROI-proven assets, branded to Summit Air HVAC

Acquire 6
Summit Air HVAC on a yard sign
Proven ROI
Yard sign Acquire
Scans to Job Estimate
~3–8% scan, free neighborhood billboard
Every finished job is your next lead
Summit Air HVAC on a door hanger
Proven ROI
Door hanger Acquire
Scans to Limited-Time Offer
~2% response, ≈$7 / lead (Thryv)
100% household delivery, hyper-local
Summit Air HVAC on a vehicle
Proven ROI
Vehicle wrap Acquire
Scans to Service Booking
~16K daily impressions per truck
Rolling billboard, every drive
Summit Air HVAC on a postcard
Proven ROI
Direct-mail postcard Acquire
Scans to EDDM Coupon
$5.62 ROI per piece (USPS EDDM)
Mailbox-direct, every household, every time
Summit Air HVAC on a canvassing card
Proven ROI
Canvassing card Acquire
Scans to First-Visit Offer
~2–5% response, hyper-local saturation
Hit every door in the trade zone — free reach
Summit Air HVAC on a t shirt
Proven ROI
Staff T-shirt Acquire
Scans to VIP Pass
Staff = walking billboards, all-day reach
Your team becomes the brand
Retain 2
Summit Air HVAC on a magnet
Proven ROI
Fridge magnet Retain
Scans to Priority Service Pass
~5–12% scan, months on the fridge
On their fridge for months — top-of-mind on day zero
Summit Air HVAC on a promise card
Proven ROI
Service promise card Refer
Scans to Warranty / Aftercare Pass
15–30% scan, handed at pickup moment
Left with every repair — turns a job into a referral
Grow 1
Summit Air HVAC on a rack card
Proven ROI
Rack card Refer
Scans to Refer-a-Friend Pass
8–15% scan, highest convert per piece
Walks home in their hand
You never design a thing.
Auto-generated kitevery planBranded flyers, table toppers, window & mail designs with your card QR baked in — one click under any card.
Free design helpBusiness planOur designers create additional custom print pieces for you — included free on Business.
Custom designsdone-for-youBespoke design for any print product in the catalog.
QR plug-and-playevery planYour dynamic card QR drops into anything you already print — tracked + auto-enrolling.
See your complete print system — 13 pieces across 4 capture points
Storefrontyard signs at every job are neighborhood proof
Yard SignsBandit / Directional SignsMesh / Fence Banners
Direct mailsaturate the surrounding blocks after a job
Door HangersEDDM MailersPostcardsNew-Resident / Welcome Kits
Wearable & vehiclethe work truck is a rolling billboard
Vehicle Wrap QR PanelCar Door Magnets
Handout & partnerleave-behind recall in the home
Promotional MagnetsBusiness CardsReferral CardsTear-Off Tab Flyers
04 Your system

The 4-card system built for Summit Air HVAC

Built to a referral engine plus maintenance repeat revenue — Gift Card leads, with Membership + Coupon + Cashback compounding it across the lifecycle.

Wallet
Gift card balance
$200.00
From
Ryan
Buyer bonus
+$20
Powered by Summit Air HVAC
ACQUIRE Gift card · Recommended for hvac

Gift card. Turns one customer into a viral acquisition channel.

Pre-loaded balance + gifting mechanic. Turns one customer into a viral acquisition channel.

01 The lead card

Gift Card

Pre-loaded balance + gifting — one customer becomes a viral channel.

Mechanic
Give $200, get $20 · $200 gift, +$20 bonus for the buyer
Proven by
Starbucks breakage + holiday gifting · 6‑12% breakage; 10‑25% of recipients become repeat buyers with a follow-up loop
Live in
~3 days
Lock-screen visibility
24/7 brand presence, every time they unlock their phone.
Free push notifications
Zero cost per message, unlike SMS at $0.03 each.
One install, lifetime presence
Persistent, not rented. They keep the pass forever.
02 Your customer ownership system

3 cards, one system — covering Summit Air HVAC's full funnel.

win first visits (Gift Card, Coupon) · keep them coming back (Membership)

RETAIN
Membership
VIP tier. Recurring perks for top customers.
Membership tier
Gold
Your plan
$29/mo
Powered by Summit Air HVAC

Tier-based commitment + visit tracking. The highest-LTV play for service businesses.

Install demo card
SCAN TO INSTALL Scan to install Membership card
ACQUIRE
Coupon
First-visit acquisition. One-tap install.
First-visit offer
Free Duct Cleaning
Expires
Dec 31, 2099
Powered by Summit Air HVAC

First-visit acquisition. Converts cold traffic into a tracked install with a real LTO.

Install demo card
SCAN TO INSTALL Scan to install Coupon
03 5 more cards available

Mix and match. Every card branded for Summit Air HVAC.

Each one is a real Apple + Google Wallet pass. Swipe to browse the full library; each card scans to install on its own.

Cashback
5% back, every purchase. Auto-tracked.
RETAIN
Cashback balance
$42.18
Cashback status
Bronze
Earning rate
3% back
Install demo card
SCAN TO INSTALL Scan to install Cashback card
Stamp card
Frequency loop. Earn-toward-reward.
RETAIN
Buy 9, get a free AC Tune-Up
4 of 10
Install demo card
SCAN TO INSTALL Scan to install Stamp card
Reward points
Points + tier ladder. Climb status as you spend.
RETAIN
Points balance
500
Til next reward
Free Furnace Repair
Tier
Gold
Install demo card
SCAN TO INSTALL Scan to install Reward card
Discount
Member-only price. Always live.
RETAIN
Member discount
15% off
Status
Gold
Install demo card
SCAN TO INSTALL Scan to install Discount card
Subscription
Recurring billing. Auto-renew, auto-rebill.
GROW
Visits remaining
7 of 10
Pack value
$150 (saves $30)
Install demo card
SCAN TO INSTALL Scan to install Multipass
Built around your signature picks — AC Tune-Up, Furnace Repair, Duct Cleaning — so your Gift Card rewards the services people already come back for.
See how each card actually works
Gift Card Give $200, get $20 · $200 gift, +$20 bonus for the buyer · modeled on Starbucks breakage + holiday gifting · 6-12% breakage; 10-25% of recipients become repeat buyers with a follow-up loop
Membership Member · $29/mo · Priority service + 2 tune-ups/yr + 15% off repairs · modeled on gym/subscription / Amazon-Prime-style recurring · 3-8% monthly churn (~40-70% annual retention); member CLV 2-4x non-member
Coupon Free Duct Cleaning · modeled on grocery/QSR first-visit voucher · 5-15% mass-distributed, 20-40% wallet-delivered to opted-in
Cashback 3% back · 3% back on every visit, auto-applied · modeled on retail store-credit / credit-card cashback · 50-70% of issued credit redeemed; 30-50% breakage on small balances
05 Your campaign calendar next 3 months · modeled, not guaranteed

Your year, already planned

Summit Air HVAC's season-by-season rhythm — each month's highest-leverage play, auto-scheduled to your wallet base. No blank-calendar guesswork.

JulyThis month Peak season
Independence Day & summer
New-offer launch blitz
Capture peak demand — gift-cards & premiums over blanket discounts.
High impact · 1 push + 1 print
August Peak season
Back-to-school
New-offer launch blitz
Capture peak demand — gift-cards & premiums over blanket discounts.
High impact · 1 push + 1 print
September Steady
Labor Day & back-to-routine
Birthday club
Compound your owned base — one free push, zero ad spend.
Solid impact · 1 push + 1 print
06 Projected outcomes modeled, not guaranteed
Repeat-visit rate
Today
15%
90 days
35%
Loyalty members come back more often than one-time guests — the compounding base of revenue.
Bigger jobs
Today
$433
90 days
$498
Returning customers spend more per visit once they trust the brand and the offer.
Monthly revenue from repeat customers
Today
$7K
90 days
$20K
Small repeat-rate lifts move the whole base — recovered revenue compounds month over month.
5 min Live by this weekend
  1. 1Confirm your card details
  2. 2Connect your dispatch system
  3. 3Activate the template
  4. 4Print/share the QR + save-to-wallet link
Your way · fully customizable

Smart start, infinitely yours.

This blueprint is a starting point, not a contract. Every wallet card, offer, design, channel, and campaign month is yours to swap, tune, scrap, or add — in seconds, with or without our designers.

  • Wallet cards & mechanics
  • Offers & rewards
  • Print designs
  • Channels & ads
  • Campaign calendar
  • Aura push schedule
Need help? Free design help on Business · custom designs on demand · cancel anytime.
90-day growth roadmap

From day one to day ninety — the exact sequence.

Three phases built from your engine output: launch the system, capture the first wave, compound the wins. Each phase carries the metric that proves it's working.

01 Weeks 1–2

Launch

Stand up the system

  • Launch your gift card on Apple & Google Wallet
  • Put your QR on yard signs — every scan auto-enrolls a customer you own
  • Switch on free welcome + next-visit push (no per-message cost, ever)
TRACKFirst installs
02 Weeks 3–6

Capture

Bring new customers in

  • Google LSA/SEO + EDDM around service area -> first-job coupon
  • Add Direct Mail so walk-ins enroll on the spot
  • Aura AI auto-push: next-visit reminder + birthday reward
TRACKLead-to-sale rate
03 Weeks 7–12

Compound

Retain, refer & win back

  • maintenance membership -> seasonal SMS reminders -> winback at 12 months
  • neighbor referral via yard-sign QR + give/get account credit
  • Win back lapsed customers with RFM auto-push; watch installs, redemptions & revenue per channel
TRACKReferral rate
Why it works · what you risk
Why a wallet card out-earns email & SMS — and what it costs you to try
Wallet push
Free · unlimited
Lands on the lock screen, native to the card — no per-message cost, ever.
Email
~20% opened
Most lifecycle email never gets seen — and inboxes keep tightening.
SMS
~$0.03 / text
Great reach, but it adds up fast once you message your whole base.
No app for your customers to downloadWorks with ServiceTitan, Housecall Pro, Jobber & moreCancel anytimeNo third-party tracking pixel — lives in Apple & Google Wallet
Industry benchmarks (Mailchimp 2024 · Twilio list pricing) — not Wallefy guarantees.
See the full growth playbook
Your growth playbook
⚡ Day-one quick win
Day-one quick win: reactivate the customers you already have
Import your existing list, enroll them on the wallet card, and fire a free win-back push — revenue before you spend a dollar on new acquisition.
Win-back wave → at-risk + lapsed customers (free push)VIP re-engage → dormant high-value customersReferral revival → past-happy customers bring a friendEnroll-to-wallet → re-engaged customers onto the loyalty card
💤
Dormant
90+ days silent
🔔
Aura AI fires
Win-back push
🔁
They return
Offer redeemed
Re-activated
Back in loyalty loop
Ready-to-run campaigns
Holiday gift-card driveSeasonalWin-back waveMonthlyReferral revivalAnytimeNew-offer launch blitzOn launchBirthday clubAlways-on
Borrow local trust
Borrow trust + reach from local institutions and creators — the lowest-CAC, most durable acquisition.
schoolsgymsemployersapartment communitiesrealtorsmedical networkslocal nano/micro collabsgifted experiences for UGCgive/get affiliate codes
Make this even sharper
Answer 3 quick questions about how your business actually runs — we’ll retune the whole plan to match.
Ready to own Summit Air HVAC's customer relationships?
Built for contractors that own their customer book, not rent leads from aggregators. Connect your CRM — about 5 minutes.
Activate Summit Air HVAC's customer ownership system
No app for your customers to download · Works with ServiceTitan, Housecall Pro, Jobber & more · Cancel anytime · No third-party tracking pixel — lives in Apple & Google Wallet