Google Wallet Pass

A Google Wallet pass is a digital card stored natively in the Google Wallet app on Android (and iOS for select pass types) — the same place users keep payment cards, boarding passes, gym memberships, and concert tickets. Google Wallet passes install in 6 seconds with one tap, support push notifications without an app, update remotely, and appear on the Android lock screen when geo-relevant.

How Google Wallet passes work for loyalty

A loyalty pass shows stamps, points, tier status, or cashback. Customer installs once. Merchant pushes updates (stamps, balance changes, promotional offers) directly to the pass — no app needed. Free push notifications. Smart Tap support lets the pass be read by NFC POS terminals for one-tap check-in.

Google Wallet vs Apple Wallet

Both support the same core feature set: stamps, points, tiers, balance, expiry, push, geo-relevance. The pass formats are slightly different (Apple uses PassKit .pkpass; Google uses JWT-based passes via the Google Wallet API) but the user-facing experience is identical. Wallefy generates BOTH simultaneously from a single merchant configuration — customers use whichever wallet their phone supports.

Why Google Wallet matters for SMBs

About 50% of US smartphone users are on Android. Skipping Google Wallet means missing half your potential loyalty audience. Wallefy is wallet-platform-agnostic — every loyalty card produced is delivered as an Apple Wallet pass for iPhone users AND a Google Wallet pass for Android users, no manual configuration.