Industries

A retention playbook for your vertical.

Card types, segments, and Aura playbooks pre-tuned for the industry you actually run. Pick yours and start with the right defaults.

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How verticals differ

The churn cycle changes by industry.

Wallefy tunes the segmentation, the offer language, and the cadence per vertical. A coffee shop's regular is silent at 7 days. A fine-dining regular is silent at 60.

Recency window

Coffee shops: 7 days. Fast casual: 14 days. Casual dining: 30 days. Fine dining: 60 days. Salons: 45 days. Auto: 90 days. Aura starts you on the right one.

Cadence

QSR runs daily. Fine dining runs monthly. Hotels run quarterly. Aura pushes at the rhythm your customers expect, not the rhythm your team has time for.

Offer language

A free coffee reads as a perk. A free entrée reads as a winback. A free hour at the spa reads as a VIP gift. The same template, the right tone.

Pick your vertical. Start today.

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