Platform

The retention infrastructure, end to end.

Every piece of the Wallefy platform. Capture, segment, engage, analyze, repeat. Built so each module works on its own and compounds with the others.

Aura

Real-time segmentation, built into the platform.

Aura scores every customer on Recency, Frequency, and Monetary value every five minutes. It routes them into segments (Champions, Loyal, At Risk, Sleeping, Win-back) and picks the right campaign for the moment.

You set the playbook. Aura runs it on every customer, every day, automatically.

Active segmentsAURA · LIVE
Slipping VIPs142 customers
Auto-sending
New regulars68 customers
Auto-sending
RFM CRM

The customer file Aura sits on top of.

Every customer scored on three dimensions. Auto-tagged. Behaviorally segmented. Linked to every channel.

Recency

How recently did this customer visit? Industry-tuned. A coffee shop reads 7-day silence as a churn signal. A fine-dining restaurant reads 60.

Frequency

How often do they come back? Champions visit 11+ times and drive 4x lifetime value. Aura watches the visit cadence in real time.

Monetary

What is their average spend per visit? Your top 10% (VIP tier) typically drives 47% of revenue. Treat them differently.

Omnichannel inflow

Every channel feeds into one customer list.

Paid ads, QR codes, in-store sign-ups, website opt-ins, and POS imports all flow into the same file. One source of truth.

QR codes

Table tents, counter signs, flyers, postcards, packaging. Wallefy auto-generates every format.

Paid ads

Meta, TikTok, and Google Ads campaigns drive wallet sign-ups. Attribution wires back into Aura.

POS integration

Native to Toast, Square, Clover, Lightspeed, Shopify. Browser-based redemption for any other POS.

Database import

CSV, direct sync, or API. Aura scores the imported list and starts segmenting on day one.

Free push messaging

Unlimited push. $0 per message. Forever.

Send offers, updates, reminders, and birthday notes through the wallet pass. No per-message fee. SMS at $0.03 retail stays great for transactional. Wallefy handles ongoing engagement at no marginal cost.

Geo-fence triggers. Time-of-day windows. Per-segment cadence. Built in.

DAILY GRIND COFFEEnow
Tuesday treat: your latte is half off until noon.
LUXE SALON2 hr
Rebook your color now and save 20%. Two spots left this week.
HARVEST GROCER1 d
Your favorite olive oil is back in stock, Mike.
Revenue analytics

Every metric tied to revenue. Not vanity.

Cohort retention

See exactly which acquisition source produces the highest 90-day retention. Reroute ad budget accordingly.

Multi-touch attribution

The Meta ad, the in-store QR, the wallet push, the second visit. Every touchpoint scored honestly.

A/B testing

Every push, every offer, every cadence tested against a hold-out. Aura learns and reroutes spend.

2-way messaging

Customers reply. You converse.

The wallet push opens a 2-way thread. Customers ask questions, you respond, the conversation stays in the unified inbox. Auto-routing by segment or location. Your team replies once. Aura learns the rest.

UNIFIED INBOX
Sarah M. · Daily Grind
Are you open on Memorial Day?
You
Yes, 7am to 2pm. See you soon.
Feedback

Reviews and NPS, funneled to Aura.

Every visit prompts a feedback ask through the wallet pass. Positive scores route to public reviews. Negative scores route to the manager. Aura tags the segment.

Employees

Per-seat performance, in one dashboard.

Per-staff sales, stamps issued, redemptions handled. Manager leaderboards. Built in so your team plays for the right metrics.

Franchise

Multi-location and multi-brand controls.

Per-location customer files, per-brand campaigns, group-level reporting. Built for franchise operators and multi-concept groups.

Integrations & API

POS, ads, CRM, analytics.

Native: Toast, Square, Clover, Lightspeed, Shopify, Stripe, Meta, TikTok, Google, Klaviyo, Mailchimp, HubSpot. Plus Zapier, Make, and a REST API.

One platform. One bill. One team to call.

14-day free trial. White-glove setup included on Grow and Business plans.

Trusted by 10,000+ merchants · 6M+ wallet cards live · 4.9 / 5 stars