Pricing

Pay for revenue, not for software.

All plans include unlimited wallet cards, unlimited push notifications, RFM customer insights, and Aura AI. 14-day free trial, no credit card. Cancel anytime.

$0
Per push, forever

Annual plans include a done-for-you launch (normally $497).

Start

Solo operators getting their first card live.

$139$69per month
Billed $828 annually
  • Unlimited wallet cards
  • Unlimited push messaging
  • RFM customer insights
  • 1 geo-push location
  • 1 marketing campaign
  • Self-serve onboarding
  • Email support
Start free trial Build your free demo first →

Grow

Operators ready to compound across a single location.

$199$99per month
Billed $1,188 annually
  • Everything in Start
  • In-store marketing kit (decals, flyers, table tents)
  • 3 geo-push locations
  • 3 marketing campaigns
  • Launch concierge. We build your first card in 24 hours, async.
  • Priority email and chat support
Choose Grow Build your free demo first →

14-day free trial, no credit card required. Switch plans or cancel anytime. Your data exports cleanly.

For context, here's what comparable retention stacks cost.
Klaviyo
$200+/mo
Email and SMS. No wallet pass. SMS billed per message at $0.03 retail.
HubSpot Starter
$890+/mo
Enterprise CRM. No wallet pass. No geo-push.
Wallefy Business
$129/mo
Apple and Google Wallet, geo-push, unlimited push notifications, in-store kit, done-for-you ad setup.
Start Grow Business
Core platform
Unlimited wallet cards
Unlimited push messaging
RFM CRM and customer insights
Marketing campaigns13
Geo-push locations1Up to 3
Setup & launch
Self-serve onboarding
Launch concierge (24-hr turnaround, no calls)
Done-for-you launch ★ Annual★ Annual
In-store marketing kit (table tents, decals, flyers)
$1,500 ad-setup credit (Meta, TikTok, Google. One campaign.)
Channels & targeting
Geo-push notifications
2-way messaging
Analytics & data
Cohort retention
Multi-touch attribution
A/B testing
Custom fields and integrations
API access
Support
Email support
Priority chat
Ongoing strategy support
Dedicated Wallefy strategist

No surprise costs

Unlimited push, unlimited cards, unlimited customers. Same monthly bill at 100 customers or 10,000.

Cancel anytime

Monthly or annual billing. Annual is 50% off the monthly rate. Your data exports cleanly if you ever leave.

14-day free trial

No credit card to start. Launch your first card, capture customers, send pushes. Pay only if you keep going.

Founder-led support

Email hey@wallefy.ai and a founder replies. Done-for-you launch means a real Wallefy strategist on the call who builds your card, ships your campaigns, and gets you live.

Not sure which plan fits?

Get a free Growth Blueprint first.

90 seconds. Personalized to your industry, ticket, and goals. Maps the exact offer mix, monthly lift estimate, and roll-out plan that fits your business.

Get my Growth Plan →
ROI calculator

See what Wallefy does for your numbers.

Drag the sliders. Math runs live. Conservative assumptions baked in.

Defaults assume conservative averages. Your actual lift depends on the marketing campaigns Aura runs for your vertical.

$214,200
Projected annual revenue lift
Lock in this ROI

Start free. Compound from there.

14-day free trial. No credit card. Done-for-you launch included with any annual plan.

Trusted by 10,000+ merchants · 6M+ wallet cards live · 4.9 / 5 stars