Annual-frequency businesses: the loyalty play that compounds.
Businesses customers visit once or twice per year. The mechanic is seasonal pre-peak campaigns and maintenance-plan attach to lift one-shot revenue to recurring.
The mechanic that wins for annual-frequency businesses
Businesses customers visit once or twice per year. The mechanic is seasonal pre-peak campaigns and maintenance-plan attach to lift one-shot revenue to recurring.
Visit cycle
180-730 days between visits
Primary KPI
Maintenance-plan attach rate
The play: Pre-summer and pre-winter campaign cycles. Maintenance-plan upsell on first visit. Geo-push tied to weather triggers.
Industries in the annual-frequency tier
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