Weekly-frequency businesses: the loyalty play that compounds.
Businesses customers visit every 1-4 weeks. The mechanic is rhythm reinforcement plus winback at the 14-day mark, before the routine breaks.
The mechanic that wins for weekly-frequency businesses
Businesses customers visit every 1-4 weeks. The mechanic is rhythm reinforcement plus winback at the 14-day mark, before the routine breaks.
Visit cycle
7-30 days between visits
Primary KPI
Weekly visit rate
The play: Marketing campaigns at daypart + day-of-week patterns. Winback push at day 14 of inactivity. Geo-push on arrival.
Industries in the weekly-frequency tier
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