In-Store Marketing: The last mile that closes the loop on every paid ad you ever run.

Common denominators

What local-business operators share in common (whether they admit it or not)

After hundreds of conversations with operators across 25 industries, the same five truths show up every time. Here is what every paying customer of ours nodded their head at before signing.

Customer acquisition keeps getting more expensive.

Meta CPMs are up 19% YoY. Google CPCs in local services up 23%. The platforms learned to monetize you. The fix is not finding cheaper ads — it is making every acquired customer worth 5x what they used to be.

You do not know which channel actually works.

Most local businesses are flying blind. You spend on Meta, Google, maybe TikTok, and the attribution is a mess. The fix is one platform at a time, instrumented end-to-end, scaled only after unit economics prove out.

Past ad agencies burned you.

They charged $3,000/month, ran one campaign, sent you a Google Ads dashboard PDF, and disappeared. We have heard this 100 times. The fix is to never separate ads from retention — an agency that disappears after launch had no skin in the customer LTV.

You want growth but you are scared of risk.

Risk is asymmetric. A bad month of ads costs $3,000. A bad year of not running ads costs the business itself. The fix is to start small, measure aggressively, and scale only what is working.

You do not have time to be a marketer.

You did not become a dentist / restauranteur / contractor to learn Google Ads bidding. The fix is to outsource the campaign mechanics to people who do this 40 hours a week, and use your time on the business.

Why this exists

The problem we built In-Store Marketing to solve

You can spend $5,000 driving customers to your location and lose half of them because your front desk does not ask the right question at the right moment. The in-store layer is invisible but it is where 40-60% of your conversion potential lives.

What you get

Deliverables

✓QR codes at point of sale + table tents + receipt prompts
✓Staff training scripts and role-play sessions
✓Receipt printer integration that auto-triggers wallet install offers
✓Signage design and print-ready files
✓Pre-launch checklist of in-store touchpoints
✓Post-30-day audit of staff adherence to install protocol
✓Quarterly refresh of signage and promotional materials

Expected results

In-Store Marketing delivered properly produces:

55-70% wallet pass install rate among new customers in the first 60 days for coffee shops following the exact protocol. Lower-frequency businesses (medspa, dental) see 80-95% install rates because each customer is high-touch.

How we engage

Three ways to start.

Foundation

$39–$129/mo

Software-only. Wallet system + RFM + Aura AI + push/SMS/email. You run the campaigns yourself.

See pricing →

Growth

Included w/ Grow + Business

Software + one-time campaign setup on Meta, TikTok, or Google. Launched, trained, handed off.

See Grow + Business →

Managed

Custom

Ongoing multi-platform ad management. Multi-location. Weekly reporting. Creative refresh.

Talk to us →

In-Store Marketing: frequently asked

What if my staff hates "selling" things to customers?

The install protocol is not selling. It is a 6-second hand-off. "Scan this QR for your free loyalty card, you get a free coffee on visit 10." We train your staff on this exact phrasing and run role-plays until it feels natural.

How do you measure in-store performance?

Daily wallet install count by location, conversion rate at point of sale, and rolling 30-day staff adherence (per-team-member install rate). All visible in your admin dashboard.

Can you train staff at multiple locations?

Yes. Multi-location protocols are core to our Business tier. We train via video + in-person where it makes sense.

🏪 In-Store Marketing, done the way it should be done.