Meta is no longer a targeting platform. Post-Andromeda (Meta's new ML targeting model deployed October 2024, running on Nvidia Grace Hopper GPUs with 10,000x more parameters than the previous model), the algorithm finds your audience better than any human can. The job has shifted: stop hand-picking interest stacks and lookalikes, start feeding the algorithm enormous creative diversity, clean first-party signals via Conversion API (CAPI), and the right optimization event. Advantage+ Sales Campaigns are now Meta's officially recommended default. Operators who fight the algorithm with narrow audiences in 2026 see 30-60% worse CPLs than operators who go broad with strong creative.
After hundreds of conversations with operators across 25 industries, the same five truths show up every time. Here is what every paying customer of ours nodded their head at before signing.
The platform algorithms have shifted hard. The 2022-era playbooks (interest stacks, manual bidding, polished commercial creative) now actively underperform. Here is what is actually working in 2026 and what we changed in our methodology to match.
Most operators think "Meta Ads" and picture one thing. The reality is a suite of sub-products, each with a different methodology, different creative requirement, and a different best-fit use case. Here is what we actually deploy:
Visual and emotional categories where demand is created, not captured. Medspa (the after-photo sells itself). Restaurants targeting dinner traffic. Gyms and fitness studios (transformation content). Beauty businesses. Boutique retail. Anything where the buying decision is image-led, lifestyle-led, or status-led.
Pure intent-driven emergencies (urgent plumbing, dental emergency, locksmith) where the customer wants someone who can show up today. Meta will get the click but the conversion lag is too long. Use Google Search + LSA for those.
Advantage+ Sales Campaign (broad targeting, 6-12 creative variants per ad set, CAPI-fed conversion event) + Retargeting Campaign (CAPI website + IG/FB engagers). Lookalikes used SPARINGLY now — broader is better with Andromeda.
Setup typically takes 5 to 7 business days, with optimization to stable cost-per-lead by 14 to 21 days to stable CPLs (Andromeda calibrates faster than the old algorithm). Below the minimum budget of $1,500/month per market, the algorithm cannot collect enough conversion data to optimize. We do not run sub-threshold campaigns because they waste your money.
Most agencies stop at the click. We do not. Every customer your ads acquire gets installed to a wallet pass at the point of sale or post-conversion. That wallet pass is then the channel through which Aura AI runs lifecycle automations forever. Free push notifications. RFM-scored personalization. Specific reactivation triggers when a customer skips a cycle.
The math: a customer acquired at $40 CAC who returns 5 times at $25 = $125 revenue against $40 spend. That is 3.1x ROAS from one acquired customer. Without retention, that same customer is a $15 loss. The compound is what makes paid ads math work at 2026 CPM prices.
See how the retention engine compounds →Software-only. Wallet system + RFM + Aura AI + push/SMS/email. You run the campaigns yourself.
See pricing →Software + one-time campaign setup on Meta, TikTok, or Google. Launched, trained, handed off.
See Grow + Business →Ongoing multi-platform ad management. Multi-location. Weekly reporting. Creative refresh.
Talk to us →90 seconds. Industry-calibrated. You see the full plan before you commit to anything paid.