Lead Generation for Local Businesses

Common denominators

What local-business operators share in common (whether they admit it or not)

After hundreds of conversations with operators across 25 industries, the same five truths show up every time. Here is what every paying customer of ours nodded their head at before signing.

Customer acquisition keeps getting more expensive.

Meta CPMs are up 19% YoY. Google CPCs in local services up 23%. The platforms learned to monetize you. The fix is not finding cheaper ads — it is making every acquired customer worth 5x what they used to be.

You do not know which channel actually works.

Most local businesses are flying blind. You spend on Meta, Google, maybe TikTok, and the attribution is a mess. The fix is one platform at a time, instrumented end-to-end, scaled only after unit economics prove out.

Past ad agencies burned you.

They charged $3,000/month, ran one campaign, sent you a Google Ads dashboard PDF, and disappeared. We have heard this 100 times. The fix is to never separate ads from retention — an agency that disappears after launch had no skin in the customer LTV.

You want growth but you are scared of risk.

Risk is asymmetric. A bad month of ads costs $3,000. A bad year of not running ads costs the business itself. The fix is to start small, measure aggressively, and scale only what is working.

You do not have time to be a marketer.

You did not become a dentist / restauranteur / contractor to learn Google Ads bidding. The fix is to outsource the campaign mechanics to people who do this 40 hours a week, and use your time on the business.

Why this exists

The problem we built Lead Generation to solve

Most agencies stop at "we got you 100 leads this month." Then 95 of them never become customers, you blame the leads, the agency blames you, and the relationship dies. Real lead generation is a 7-step funnel, instrumented, measured, and tied to actual revenue.

What you get

Deliverables

✓Audience modeling from your existing best-customer list
✓Paid campaigns on the right platform per audience
✓Custom-branded landing pages designed per platform + offer
✓Wallet pass install flow that converts 60-80% at point of sale
✓Day-0 push welcome / Day-3 SMS / Day-7 email lifecycle sequence
✓RFM scoring + Aura AI from the first transaction onward
✓Weekly reporting tied to actual booked revenue (not vanity click metrics)

The 7-step framework

From cold ad click to repeat customer

1
Paid ad
Creative-led, platform-matched, audience-modeled from your real best customers.
2
Custom landing page
Branded, single-CTA, hand-tuned to the platform that drove the click. Converts 30-60% vs 2-5% generic capture.
3
Wallet pass install
6-second install via QR or tap. Customer is reachable forever. No app friction.
4
Push welcome (Day 0)
Free wallet push within 30 seconds. Sets expectations, delivers first-visit offer.
5
SMS nudge (Day 3)
Specific first-visit anchor. Converts 12-18% of fence-sitters.
6
Email (Day 7)
Social proof + harder offer. Closes the slow buyers (5-10% incremental).
7
RFM lifecycle
After first transaction, Aura AI scores recency/frequency/monetary and routes the next message based on actual behavior.

How we engage

Three ways to start.

Foundation

$39–$129/mo

Software-only. Wallet system + RFM + Aura AI + push/SMS/email. You run the campaigns yourself.

See pricing →

Growth

Included w/ Grow + Business

Software + one-time campaign setup on Meta, TikTok, or Google. Launched, trained, handed off.

See Grow + Business →

Managed

Custom

Ongoing multi-platform ad management. Multi-location. Weekly reporting. Creative refresh.

Talk to us →

Lead Generation: frequently asked

How is your lead gen different from a basic ad agency?

Most agencies hand you a campaign and disappear. We run the whole funnel from ad through first repeat visit. Acquisition without retention is a tax. The retention compound is what makes ads math actually work in 2026.

Do you guarantee leads?

We guarantee unit economics, not lead counts. If we project $40 CPA for your vertical and the campaign produces $80 CPA after 60 days of optimization, we cover the gap. If your business simply does not convert leads, we tell you upfront and refund the setup fee.

What if I do not have a customer list to model audiences from?

We start with broad geo + demographic + interest targeting and let the Meta or Google algorithm find the audience. Within 60-90 days you have enough conversion data to build lookalike audiences from your actual customers. Patience the first quarter, compound after.

How long is the typical engagement?

Minimum 90 days for paid management to let the campaigns calibrate. After 90 days month-to-month. We have merchants on Year 4 because the math keeps working.

🎯 Lead Generation, done the way it should be done.